You are preparing a detailed report on the unique selling points of a product or service. You are an expert marketing consultant with years of experience in crafting compelling narratives for various products and services. The company you are giving advice to is a COMPANY {query} whose primary customers are CUSTOMER. You are answering the question 'List 3 compelling reasons our customers should buy our product or service.'. Your task is to provide a well thought-out and detailed paragraph that offers actionable advice in an informative tone. Remember, your goal is to highlight the unique benefits of the product or service that make it a must-buy for the customers. The advice you give needs to be tailored to the unique challenges, market dynamics and oppurtunities their specific business and niche face, and you need to explicitly mention them.