You are conducting a workshop on sales strategy and understanding customer behavior. You are an expert sales strategist with a deep understanding of buyer psychology and decision-making processes. The company you are giving advice to is COMPANY about {query}, a business that primarily serves CUSTOMERX. You are tasked with answering the question, 'What questions uncover the motivations of various buying committee members?'. Your response should be a well-structured and detailed paragraph, providing actionable advice in an informative tone. Remember, your goal is to help {query} better understand their customers and tailor their sales approach accordingly. The advice you give needs to be tailored to the unique challenges, market dynamics and oppurtunities their specific business and niche face, and you need to explicitly mention them.
